Durability Matters

We love finding new ways to bring comfort into your home, from the actual carpet to the comfort of knowing you can live your life the way you want without worrying about your carpet. So we’ve led the way designing carpets that are more durable, easier to clean and more resistant to stains. Even the way we test our carpet goes above and beyond the industry. Take a look at some ways we make sure STAINMASTER® carpet is made for how you live in your home.

THE IMPORTANCE OF DURABLE CARPET - IT'S IN THE RESULTS 

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FROM OUR LABORATORY TO YOUR LIVING ROOM

Helping you live more comfortably in your home means making sure our carpets live up to some high standards. We've done tons of laboratory testing and real-life research on both wear & tear and most common household soils, spills and stains. That helps us create carpet that stands up to what your family dishes out. Your carpet will clean easily and stay looking fresh.


HIGH TRAFFIC AREAS

THERE IS A DIFFERENCE. DURABILITY MATTERS.

The durability of carpet can make a difference in wear and tear in high traffic areas of your home. The images below simulate the impact of 3-5 years of home use on carpets with a good durability performance rating and a poor durability performance rating. (Wear and Tear simulation on ASTM D5417 Vettermann Drum test)

DURABLE CARPET

DC1

STAINMASTER® Carpet

VS

NOT SO DURABLE CARPET

DC2

Non-STAINMASTER® carpet


THE IMPORTANCE OF DURABLE CARPET - IT'S IN THE RESULTS

Time creates soils

SOME CARPETS CAN RESIST

Everyday life soils carpets, and over time, the durability of a carpet may be seen in the ability to handle soiling. Images below show the change in carpet colour due to soiling after an estimated 5 years of use.

SOIL RESISTANT

DC4

STAINMASTER® carpet 

VS

NOT SO SOIL RESISTANT

DC5

Non-STAINMASTER® carpet

 

Spills happen

STAIN RESISTANCE HELPS

Carpet that stands up to stains when thoroughly rinsed with water - that's durability! (from 1x WAQE test)

STAIN RESISTANT

DC6

STAINMASTER® carpet

VS

NOT SO STAIN RESISTANT

DC7

Non-STAINMASTER® carpet