Real living, PetProtect®

A Dogged Challenge:This Flooring for Dogs Passes the Kennel Test

If this floor can stand up to more than a hundred dogs a day, it’s surely durable enough for your home.

C08829 Screenshot from Doguroo video

One proof of success: satisfied customers. For STAINMASTER™ PetProtect™ hybrid flooring, those satisfied customers have four legs and spend their days at Doguroo, a doggy daycare in midtown Atlanta, USA.

“When we found out that there was a flooring specifically designed for pets and it took into account durability and grip for the pets while they’re playing, we were really excited,” says Sara Brunney, Doguroo manager. “We’re so happy to have it in our facility.”

Doguroo got the new floor in summer 2016. With more than a hundred dogs a day visiting the daycare, the flooring has been getting a workout ever since.

Starting from scratch

STAINMASTER® PetProtect™ hybrid flooring is engineered to withstand scratching from even the biggest of dog breeds (such as this dog model). After months of wear by thousands of dogs, Brunney hasn’t noticed any scratches from dog claws at Doguroo.

“The floor looks as good to me as when it got put in,” she says. “Our customers always comment on the floor. They love it in all the pictures that we take of the dogs. It really gives a good impression when people walk in.”


Get a grip

STAINMASTER™ PetProtect™ hybrid flooring is designed to provide Pet ActionTraction™ for pet paws.

“In the past, we’ve had concrete floors, which were pretty slippery on a humid day,” Brunney says. “With the new STAINMASTER™ flooring, we find that even on those days, the dogs aren’t slipping around as much as they used to. They are actually able to play and not glide across the floor.”

Brunney has also noticed a significant difference between the room with STAINMASTER™ PetProtect™ hybrid flooring and the flooring in other rooms. “The dogs are much happier on the STAINMASTER™ floor,” she says. “They don’t slide. On the [other floors], it’s really slippery.”

“We have [one group of] dogs that are super playful,” she says. “I feel safer in the sense that they are on a floor that isn’t going to allow them to slip and get possible ligament injuries. For me, that is a comfort because they have some traction and they’re not just slipping and sliding when they chase each other.”

Stands up to years of daily use

In addition to the ClawShield™ coating, STAINMASTER™ PetProtect™ hybrid flooring is also durable.

“We have hundreds of dogs that come in every single day,” says Colleen Hurley, assistant store manager. “With all the traffic that goes on those floors, there’s constant movement. The floors definitely get their wear and tear.”

So not only is STAINMASTER™ PetProtect™ hybrid flooring durable for a pet-friendly home, it also stood up to all the traffic from the dogs at Doguroo.

No stains, no hassle, no kidding

With all those dogs, accidents are bound to happen. When they do, they’re a cinch to clean. STAINMASTER™ PetProtect™ hybrid flooring resists pet stains and absorption of odour-causing liquids. “The cleanup is easy,” Hurley says.

“We’ve had some very nasty accidents on that floor,” Brunney says. “We clean it up with our regular cleaning supplies and it’s no worse for wear. … And there’s no staining whatsoever. It looks really good.”

Perfect for paws, claws, and accidents.

Put STAINMASTER™ PetProtect™ hybrid flooring to the test in your home.

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